Since its conception in 1998, Freya has been a household name, providing ladies with larger bust sizes the lingerie to make them look and feel amazing. Freya’s mission has always been to create beautiful designs that fit all women, not just those with ‘regular’ sized busts. Their use of beautiful fabrics and quality construction makes them a brand even the most fashion-conscious customers will love. Browse our Freya sale today.

History of Freya lingerie

Freya lingerie UK launched in 1998 when they noticed a gap on the market for attractive, fashionable and affordable underwear that was catered for women with larger than average cup sizes. Their website followed a year later, allowing customers to purchase Freya lingerie online for the first time.

In 2002, Freya decided that their customers needed not only fantastic lingerie choices but also swimwear that would make them feel glamorous and supported in the pool. Their swimwear collection has continued to thrive and they’re one of the most popular brands when it comes to plus size cup sizes in swimwear.

From 2006 to 2010 there were a lot of exciting introductions including J and K cup sizes, the first 2” back size, the first Freya strapless bra and a range of activewear launched. This meant that now, more than ever, women of all shapes and sizes could enjoy comfortable, supportive and stylish underwear without worrying about fit.

Since then, the brand have focused on providing helpful information about bra fitting and advice, redesigned their website a number of times and have won multiple awards for lingerie and fashion. Their collections continue to strive but there’s still always one underlying focus – to celebrate women of all sizes and produce Freya underwear that makes them feel amazing.

Products in the Freya lingerie collection

Our Freya lingerie sale doesn’t just include standard knickers and bras. There are a range of different products to keep you comfortable and supported day or night, including Freya activewear.

Bras by Freya

From full cup bras that offer maximum support to balcony bras that give a sexier aesthetic, this range has something for everyone. There are even maternity bras for expectant mothers with a bigger bust. You may find that during pregnancy, your breasts grow more than one cup size, meaning you might need to consider a brand like Freya even if you’ve not worn a bra from them before.

Freya sale knickers

Whether you need a pair of briefs to match your new Freya bra or just want to treat yourself to a sexy new thong, there is a huge range of styles, patterns, fabrics and colours at Lingerie Outlet Store. Depending on what you feel most comfortable in, there are lots of different shapes of knicker, so you don’t have to compromise with a style that doesn’t feel great on you.

Other lingerie

Freya specialise in regular underwear but also design pieces that could be classed as finishing touches. A basque or body might be difficult to find for someone with a larger chest, but those by Freya are designed to fit your boobs perfectly. Suspender belts look super sexy when worn over a gorgeous lingerie set – perfect for a special night in. And, if you’re planning on wearing a form-fitting outfit and are worried about showing any lumps and bumps, shapewear will work to streamline your figure and have you feeling wonderful all night.


Everyone wants to feel their best when sunbathing by the sea or going for a swim in the pool. Whether you’re on holiday or at your local swimming baths, you want a swimsuit or bikini that’s going to firmly hold your bust in place. Freya swimwear is designed specifically for your body type, so you won’t have to worry about jumping out of the pool any more.


Going running can be especially difficult if you have a larger cup size and wearing a bra that doesn’t properly support you can cause lasting damage. Freya provides sports bras, gym shorts and leggings meaning you can look stylish in the gym while not having to worry about backache later.


Who doesn’t love a new pair of pyjamas? From sexy babydolls to comfortable pyjamas, Freya sale nightwear will cater for every type of sleeper and every occasion.

For more information on our Freya lingerie online collection, browse each section or call our sales advisors on 01793 487100.