Over a hundred years of lingerie experience makes this a brand more than worth your consideration. Throw in all the awards they’ve won, and you quickly come to realise, Gossard lingerie is a must-have! And while they’re certainly most popular for their bras, they also have a wide range of beautiful underwear, swimwear, and shapewear too.

Why choose Gossard Lingerie?

Gossard were the winners of the 2015 and 2016 UK Lingerie Brand of The Year. Don’t think this just means they’ve got good connections or a friend on the board – these awards are voted for by the public, so you can trust us when we say that Gossard is a go-to for many women! And in 2013, they won the judges prize for best lingerie brand too! Critics and the public all agree that Gossard are a brand worthy of your interest.

In 1901, after a trip to Paris, Henry Williamson Gossard started up the Gossard brand, producing corsets before brancing into other forms of lingerie. During his trip to Paris, Gossard was inspired by the actress Sarah Bernhardt who modelled a specially designed corset. Her figure was enhanced to such an extent that Gossard realised he was looking at the future.

Ever since, the brand have been known for leading the industry in the production of sexy, glamorous, yet comfortable lingerie. Their Glossies bra range is their secret weapon – a range of Gossard bras designed to fit impeccably, to such an extent that you can barely tell you have a bra on. What’s more, they’re incredibly beautiful too, making them a real all-rounder. But this line is not their only strength! Check out Gossard underwear for equally comfortable and stylish lingerie. And don’t forget the shapewear either! Check out our quick guide to some of the most popular collections from the Gossard outlet:


This line of Gossard lingerie is as you can imagine all about shaping and support. Clearly, that’s catered more towards how their bras work, but Superboost Gossard underwear does similar too. And just because there’s a focus on shape doesn’t mean they lack style – this line frequently features feminine lace designs, ornamental bows and sophisticated colour combinations.

Everyday Dotty

No prizes for guessing why this range is popular! Choose Everyday Dotty Gossard lingerie for a sophisticated approach to your everyday essentials. These are staples pieces for your lingerie collection. They come with the famous Gossard fit, a dash of glamour and in a variety of styles. So, whether you want a plunge bra that’ll keep you looking great all day at the office, or a pair of short briefs to provide maximum comfort, you’ll find it with Gossard Everyday Dotty.

VIP Olympia

After a statement piece for your special lingerie collection? VIP Olympia is a stunning line by Gossard designed for maximum sophistication. With bras embellished in jet crystals, an incredible blue and black contrast colourway and woven satin lining, this lines is the height of luxury. What’s more, the line is designed to accentuate your frame and enhance your curves. A great choice for when you really want to look your best.

Gossard Sale

We often have Gossard products as part of a Gossard sale, allowing you to get the finest lingerie at excellent prices. And with our 30-day guarantee and free UK delivery, there’s really no reason you shouldn’t invest in a new lingerie ensemble!

To find out more about our Gossard sale, call our lingerie team now on 01793 487100.