If you’re the adventurous type, Mimi Holliday could be just the brand for you. With avant-garde inspirations, this is a brand that will take everything you thought you knew about lingerie and weave it into something completely new.

The History of Mimi Holliday Lingerie

Founder Damaris Evans started her lingerie journey from her kitchen table. With just a £5000 grant from the Princes trust, Damaris has since become an industry leader. As well as Mimi Holliday, she also another self-titled line, Damaris lingerie. Mimi Holliday is actually considered a diffusion line to Damaris, maintaining the impeccable fit of the latter just more catered to everyday wear.

Despite already being stocked by over 400 lingerie boutiques and department stores, it wasn’t until December 2017 that the first Mimi Holliday store opened its doors to the public. A wonderland of art and forward-thinking design, the store has gone on to become a popular fashion tourist attraction in its own right.

And it’s no surprise as to why – Damaris is the daughter of artist Frances Rachel Evans and the writer James Martin Evans. Her grandfather was the principal of the Royal College of Art from 1920 to 1935. Dig a little further into the family tree and you’ll find famous pre-Raphaelite artists and connections to the famous Bloomsbury Set. With such a rich family tradition for the arts, it was no surprise that Damaris Evans gained success from her creative pursuits.

Having studied Fashion Design with Print Making at Central Saint Martins College of Art and Design, Damaris started her business venture and went on to win countless awards. She had her first collection displayed at London Fashion Week in 2001, with other lines in 2003 and 2004. Then, she extended her business to include the new Mimi Holliday line. Now having won the Elle Style award for Young Enterprise of the Year’ and having been invited to meet the queen in a celebration of British Design, it’s clear to see that Damaris will be a leading British designer for years to come.

Mimi Holliday Bras

Like all Mimi Holliday lingerie, Mimi Holliday bras will be different to anything you’ve experienced beforehand. Made to the very highest quality with ultra-luxurious materials, they make for a real special addition to your lingerie collection. With Mimi Holliday bras available in ‘super-padded, super-plunge’ styles, you are granted the ultimate in bust-line enhancement. That makes a Mimi Holliday bra a perfect choice for those occasions where you want to look incredible.

There are plenty other options too, from maxi bras to non-padded plunge, and comfort lace bras too. If you think your current lingerie collection needs a little touch of class, you can’t do much better than a Mimi Holliday bra.

Mimi Holliday Underwear

Another incredible part of Damaris Evan’s skillset is the production of high-quality Mimi Holliday underwear. Sensual, sophisticated and designed to fit perfectly, Evan’s underwear consistently impresses the public and critics alike. With Mimi Holliday underwear, you get cool, approachable lingerie made to the finest production levels.

As with all Evan’s designs, Mimi Holliday underwear embraces the wild, creative brand ethos and then turns its focus to exceptional quality. Expect beautiful ‘toffee-dazzler’ sexy mesh thongs, sultry lace knickers, daring hipsters, even sophisticated high-waist briefs.

Mimi Holliday Sale

There’s only one thing better than Mimi Holliday lingerie, and that’s a Mimi Holliday sale. At Lingerie Outlet Store we often feature incredible lingerie pieces and sets at reduced prices. So, don’t think you need to break the bank to find boutique-worthy lingerie!

For any more information regarding our Mimi Holliday sale products, bras and underwear, call our friendly sales team now on 01793 487100.